I was browsing through one of my customer’s website I came across one of their latest ads “Prized Possession”. It’s a 60 second commercial featuring a worried mutt trying to find a safe place for its prized possession and finally manages to find a smart way out.
Everybody has their Prized Possession it’s their pride and joy, the apple of their eye, treasure, showpiece or the obsession. Call it whatever you want everyone has it, be it the richest of the rich or the poorest of the poor. It’s not the same for everybody it varies from person to person it’s their perspective which make a simple thing or the world’s most valuable thing a prized possession in his/hers eye. You do not want to loose it. Always want to protect it and never let go of it in any circumstances. These can be materialistic or a feeling. They can be costly or cheap.
So what’s one thing would you choose to keep if told you could only keep one thing out of everything you own? Don’t consider ‘real life’ obstacles such as clothes for work, transportation, food, etc. Consider only those things you’ve either purchased or acquired a piece of jewelry, a book, a photograph, a figurine, etc.

Did you read that this ad made it to Top 10 in Time’s award ? One of my favourites.
Yes.. its at number 7 right. TRV does make some good ads. Other one of my fav from the TRV ads is the risk man ad.